Ireland's #1 Beauty, Fashion , food & Lifestyle PR Agency
At VRPR, we are performance-obsessed.
We love nothing more than consistently winning phenomenal media coverage for the amazing Irish & international businesses we work with.
As the best-connected agency in the business, we consistently unlock unparalleled PR value for our clients through insight-led strategy, creative production and targeted communication.
Celebrating 15 Years of Unparalleled Coverage & Unbeatable Results
Valerie Roe PR is a small agency that drives big business results. Inspired by our clients, we influence the media agenda and consistently unlock media value by building PR strategies that drive growth through personalised experience.
€1 billion+
media value
To put this into context, our clients would have had to pay €500m in advertising space for the same amount of coverage we have achieved together.
1000+
launch events
We are known for leveraging our memorable, high-profile parties to win amazing coverage across traditional & digital media for our longstanding clients.
1 Billion+
social eyeballs
With intimate knowledge of the Irish & UK influencer landscape, our clients are only ever exposed to strategically-aligned audiences who can drive real business results.
500+
front covers
Our longstanding media relationships coupled with our intuitive understanding of what they like to print wins us front-cover glory time & time again.
Valerie Roe
Founder & MD
Lauren Murphy
Account Director
Jennie Roe
PR & Events Specialist
Ash Quinn
Digital Strategist
Our Founder
For the last 15 years, Valerie has committed herself to achieving results for her valued clients. A formidable force within the ever-evolving media landscape, Valerie brings a wealth of execution experience to her clients. Strategising every aspect of a client’s campaign; she works from the ground up, on a one-to-one basis, ensuring the highest standard of performance across all media platforms.
Our Team
The Valerie Roe PR team is made up of talented directors, marketing strategists, brand storytellers, digital innovators and creative visionaries. With vast industry experience and a proven ability to perform, we deliver the perfect combination of passion and affinity to maximise results.
Our Promise
We love our job. Every day we get to unlock new ways to tell the world about amazing brands just like yours. With an unwavering conviction to delivering for our clients, our promise is to be an intrinsic partner that helps you overachieve your PR goals. Get in touch to find out more.
We follow Triple Bottom Line best practices
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Our clients are as committed to doing the right thing as we are
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We Land Press in 200+ Media Outlets Across Ireland & the UK
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What We Are Known For
Valerie Roe PR are media experts, brand strategists and digital innovators. We help our clients to think big, evolve, execute & grow.
Constant media liaising
Celebrity
photocalls & press interviews
Shoot co-ordination
& media placement
End-to-end
event production
On-day event
management
VIP
guestlist
Drafting pre & post
press releases
Pro photography
& videography
TV/radio interviews
& giveaways
Event sponsorship
& gifting
Awards
applications
A Few Reasons Why Our Clients Love Working With Us
Stunning shoot production, which is optimised for packaging, media spreads & social engagement.
Strategic sponsorship & product placement to be seen by your audience where they are already looking.
Access to Valerie's infamous 'black book' of high-profile guests to land across traditional media outlets.
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We leverage the reach of brand-aligned celebrities & influencers to authentically build your brand.
We make an event out of a simple press-drop to maximise social interest & media engagement.
Our memorable influencer parties are known for generating such a social buzz that the product launched sells out before the end of the event!
The PR agency of choice for ambitious Beauty, Fashion, food & Lifestyle brands that want explosive success in the Irish market.
"I love my PR agency, Valerie Roe PR. They are small, smart, strategic, and the best PR agency I have ever worked with.
As a business owner, I am awed every day by the brilliance, innovation and tenacity that Valerie Roe PR manages for my brand.
They really are much more intelligent and collaborative that any of the big agencies that I have worked with throughout my career, and I love that they are as passionate and dedicated to my bottom line objectives as I am. They are an unbelievable agency and an even better partner."
- Linda Stinson, Owner of Bellamianta Tan
words of praise from our clients
Could you be the next VRPR affiliate influencer?
Let's see if you meet our criteria for exclusive gifting, VIP event invites & sales commission with personalised discount codes...
Powerful PR for Meaningful Change:
Let's Make Your Sustainability Story Stand Out
We're on a mission to leverage our PR expertise to deliver positive social and environmental impact by partnering with purpose-driven brands committed to elevating the climate conversation.
We're here to make a difference and fundamentally believe it is our duty as communicators to make sure that everyone feels empowered to be part of the climate solution.
We follow Triple Bottom Line best practices
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Our clients are as committed to doing the right thing as we are