The PR agency of choice for ambitious Beauty, Fashion & Lifestyle brands that want explosive success in the Irish market.
Welcome to the home of Ireland's #1 Beauty, Fashion & Lifestyle PR Agency
At VRPR, we are performance-obsessed.
We love nothing more than consistently winning phenomenal media coverage for the amazing Irish & international businesses we work with.
As the best-connected agency in the business, we consistently unlock unparalleled PR value for our clients through insight-led strategy, creative production and targeted communication.
Celebrating 15 Years of Unparalleled Coverage & Unbeatable Results
Valerie Roe PR is a small agency that drives big business results. Inspired by our clients, we influence the media agenda and consistently unlock media value by building PR strategies that drive growth through personalised experience.
€500million+
media value
To put this into context, our clients would have had to pay €500m in advertising space for the same amount of coverage.
500+
launch events
We are known for leveraging our memorable, high-profile parties to win amazing coverage across traditional & digital media.
1 Billion+
social eyeballs
With intimate knowledge of the Irish & UK influencer landscape, our clients are only ever exposed to strategically-aligned audiences.
250+
front covers
Our longstanding media relationships coupled with our intuitive understanding of what they like to print wins us front-cover glory time & time again.
Recent Work: Love Island winner, Ekin-Su, launches BPerfect Cosmetics Mega Store
Scooping the Irish Exclusive, we flew in Love Island royalty, Ekin-Su, to launch the BPerfect Cosmetics Mega Store in Blanchardstown.
From the Late Late Show to the Daily Mail, press near and far were as excited as the vast crowds who gathered outside the Mega Store. A true showcase of the power of effective PR, the coverage for this one-off event was off the charts:
Media Reach: 43.5 million people
PR Value: €2.75million
Social Eyeballs: we're still counting...
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What We Are Known For
Valerie Roe PR are media experts, brand strategists and digital innovators. We help our clients to think big, evolve, execute & grow.
Constant media liaising
Celebrity
photocalls & press interviews
Shoot co-ordination
& media placement
End-to-end
event production
On-day event
management
VIP
guestlist
Pro photography
& videography
Drafting pre & post
press releases
TV/radio interviews
& giveaways
Event sponsorship
& gifting
Awards
applications
We Land Press in 200+ Media Outlets Across Ireland & the UK
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A Few Reasons Why Our Clients Love Working With Us
Stunning shoot production, which is optimised for packaging, media spreads & social engagement.
Strategic sponsorship & product placement to be seen by your audience where they are already looking.
Access to Valerie's infamous 'black book' of high-profile guests to land across traditional media outlets.
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We leverage the reach of brand-aligned celebrities & influencers to authentically build your brand.
We make an event out of a simple press-drop to maximise social interest and media engagement.
Our memorable influencer parties are known for generating such a social buzz that the product launched sells out before the end of the event!
"I love my PR agency, Valerie Roe PR. They are small, smart, strategic, and the best PR agency I have ever worked with.
As a business owner, I am awed every day by the brilliance, innovation and tenacity that Valerie Roe PR manages for my brand. I was utterly shocked with the coverage we got for our Glow Gorgeous Gift Set launch with Maura Higgins.
They really are much more intelligent and collaborative that any of the big agencies that I have worked with throughout my career, and I love that they are as passionate and dedicated to my bottom line objectives as I am. They are an unbelievable agency and an even better partner."
- Linda Stinson, Owner of Bellamianta Tan
Could you be the next VRPR affiliate influencer?
Let's see if you meet our criteria for exclusive gifting, VIP event invites & sales commission with personalised discount codes...
Powerful PR for Meaningful Change:
Let's Make Your Sustainability Story Stand Out
We're on a mission to leverage our PR expertise to deliver positive social and environmental impact by partnering with purpose-driven brands committed to elevating the climate conversation.
We're here to make a difference and fundamentally believe it is our duty as communicators to make sure that everyone feels empowered to be part of the climate solution.
We follow Triple Bottom Line best practices
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Our clients are as committed to doing the right thing as we are
"We recently started working with VRPR and haven't looked back. They are an extension of our team and we could not be happier. Hands on and experienced are the best way to describe the whole team. We have seen such an elevation in our brands already & are very excited to see what the future holds, no doubt it will be bright with Valerie and the girls on board!"
- Grace Reed, Founder & MD of Kare Cosmetics
