The PR agency of choice for ambitious Beauty, Fashion & Lifestyle brands that want explosive success in the Irish market.

To play, press and hold the enter key. To stop, release the enter key.

Marble Surface

Welcome to the home of Ireland's #1 Beauty, Fashion & Lifestyle PR Agency

At VRPR, we are performance-obsessed.

We love nothing more than consistently winning phenomenal media coverage for the amazing Irish & international businesses we work with.

As the best-connected agency in the business, we consistently unlock unparalleled PR value for our clients through insight-led strategy, creative production and targeted communication.

Marble Surface
 

Celebrating 15 Years of Unparalleled Coverage & Unbeatable Results

Valerie Roe PR is a small agency that drives big business results. Inspired by our clients, we influence the media agenda and consistently unlock media value by building PR strategies that drive growth through personalised experience. 

€500million+
media value

To put this into context, our clients would have had to pay €500m in advertising space for the same amount of coverage.

500+

launch events

We are known for leveraging our memorable, high-profile parties to win amazing coverage across traditional & digital media.

1 Billion+

social eyeballs

With intimate knowledge of the Irish & UK influencer landscape, our clients are only ever exposed to strategically-aligned audiences.

250+

front covers

Our longstanding media relationships coupled with our intuitive understanding of what they like to print wins us front-cover glory time & time again.

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Recent Work: Love Island winner, Ekin-Su, launches BPerfect Cosmetics Mega Store

Scooping the Irish Exclusive, we flew in Love Island royalty, Ekin-Su, to launch the BPerfect Cosmetics Mega Store in Blanchardstown.

From the Late Late Show to the Daily Mail, press near and far were as excited as the vast crowds who gathered outside the Mega Store. A true showcase of the power of effective PR, the coverage for this one-off event was off the charts:

Media Reach: 43.5 million people

PR Value: €2.75million

Social Eyeballs: we're still counting... 

Sky
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Tailored PR Strategies for 270+ Amazing Clients

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What We Are Known For

Valerie Roe PR are media experts, brand strategists and digital innovators. We help our clients to think big, evolve, execute & grow.

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Constant media liaising

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Celebrity

photocalls & press interviews

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Shoot co-ordination

& media placement

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End-to-end

event production

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On-day event

management

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VIP

guestlist

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Pro photography

& videography

Drafting pre & post

press releases

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Influencer engagement

& press drops

See more on influencers

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TV/radio interviews

& giveaways

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Event sponsorship

& gifting

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Awards

applications

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We Land Press in 200+ Media Outlets Across Ireland & the UK

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Marble Surface

A Few Reasons Why Our Clients Love Working With Us

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Stunning shoot production, which is optimised for packaging, media spreads & social engagement.

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Strategic sponsorship & product placement to be seen by your audience where they are already looking.

Access to Valerie's infamous 'black book' of high-profile guests to land across traditional media outlets.

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We leverage the reach of brand-aligned celebrities & influencers to authentically build your brand.

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We make an event out of a simple press-drop to maximise social interest and media engagement. 

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Our memorable influencer parties are known for generating such a social buzz that the product launched sells out before the end of the event!

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"I love my PR agency, Valerie Roe PR. They are small, smart, strategic, and the best PR agency I have ever worked with.

 

As a business owner, I am awed every day by the brilliance, innovation and tenacity that Valerie Roe PR manages for my brand. I was utterly shocked with the coverage we got for our Glow Gorgeous Gift Set launch with Maura Higgins.

 

They really are much more intelligent and collaborative that any of the big agencies that I have worked with throughout my career, and I love that they are as passionate and dedicated to my bottom line objectives as I am. They are an unbelievable agency and an even better partner."

- Linda Stinson, Owner of Bellamianta Tan

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Valerie Roe PR: Where Influence Meets Performance

Influencer representation
& profile-building in traditional media

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Engaging talent who are aligned with your PR & business objectives

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Access to the VRPR-curated database of Irish influencers of all following sizes

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Could you be the next VRPR affiliate influencer?

Let's see if you meet our criteria for exclusive gifting, VIP event invites & sales commission with personalised discount codes...

Green Forest

Powerful PR for Meaningful Change:
Let's Make Your Sustainability Story Stand Out

We're on a mission to leverage our PR expertise to deliver positive social and environmental impact by partnering with purpose-driven brands committed to elevating the climate conversation.

 

We're here to make a difference and fundamentally believe it is our duty as communicators to make sure that everyone feels empowered to be part of the climate solution.

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We follow Triple Bottom Line best practices

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Our clients are as committed to doing the right thing as we are

Shiny Smears

"We recently started working with VRPR and haven't looked back. They are an extension of our team and we could not be happier. Hands on and experienced are the best way to describe the whole team. We have seen such an elevation in our brands already & are very excited to see what the future holds, no doubt it will be bright with Valerie and the girls on board!"

- Grace Reed, Founder & MD of Kare Cosmetics

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