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A multi-award winning lifestyle PR agency that empowers bold brands to bloom

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Ireland's #1 Beauty, Fashion , food & Lifestyle PR Agency

At VRPR, we are performance-obsessed.

We love nothing more than consistently winning phenomenal media coverage for the amazing Irish & international businesses we work with.

As the best-connected agency in the business, we consistently unlock unparalleled PR value for our clients through insight-led strategy, creative production and targeted communication.

Celebrating 15 Years of Unparalleled Coverage & Unbeatable Results

Valerie Roe PR is a small agency that drives big business results. Inspired by our clients, we influence the media agenda and consistently unlock media value by building PR strategies that drive growth through personalised experience. 

€1 billion+
media value

To put this into context, our clients would have had to pay €500m in advertising space for the same amount of coverage we have achieved together.

1000+
launch events

We are known for leveraging our memorable, high-profile parties to win amazing coverage across traditional & digital media for our longstanding clients.

1 Billion+
social eyeballs

With intimate knowledge of the Irish & UK influencer landscape, our clients are only ever exposed to strategically-aligned audiences who can drive real business results.

500+
front covers

Our longstanding media relationships coupled with our intuitive understanding of what they like to print wins us front-cover glory time & time again.

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Welcome
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Valerie Roe

Founder & MD

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Lauren Murphy

Account Director

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Jennie Roe

PR & Events Specialist

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Ash Quinn

Digital Strategist

Our Founder

For the last 15 years, Valerie has committed herself to achieving results for her valued clients. A formidable force within the ever-evolving media landscape, Valerie brings a wealth of execution experience to her clients. Strategising every aspect of a client’s campaign; she works from the ground up, on a one-to-one basis, ensuring the highest standard of performance across all media platforms.

Our Team

The Valerie Roe PR team is made up of talented directors, marketing strategists, brand storytellers, digital innovators and creative visionaries. With vast industry experience and a proven ability to perform, we deliver the perfect combination of passion and affinity to maximise results.

Our Promise

We love our job. Every day we get to unlock new ways to tell the world about amazing brands just like yours. With an unwavering conviction to delivering for our clients, our promise is to be an intrinsic partner that helps you overachieve your PR goals. Get in touch to find out more.

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We follow Triple Bottom Line best practices

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Our clients are as committed to doing the right thing as we are

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Tailored PR Strategies for 270+ Amazing Clients

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We Land Press in 200+ Media Outlets Across Ireland & the UK

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SERVICE

What We Are Known For

Valerie Roe PR are media experts, brand strategists and digital innovators. We help our clients to think big, evolve, execute & grow.

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Constant media liaising

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Celebrity

photocalls & press interviews

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Shoot co-ordination

& media placement

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End-to-end

event production

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On-day event

management

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VIP

guestlist

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Drafting pre & post

press releases

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Pro photography

& videography

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Influencer engagement

& press drops

See more on influencers

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TV/radio interviews

& giveaways

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Event sponsorship

& gifting

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Awards

applications

A Few Reasons Why Our Clients Love Working With Us

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Stunning shoot production, which is optimised for packaging, media spreads & social engagement.

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Strategic sponsorship & product placement to be seen by your audience where they are already looking.

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Access to Valerie's infamous 'black book' of high-profile guests to land across traditional media outlets.

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We leverage the reach of brand-aligned celebrities & influencers to authentically build your brand.

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We make an event out of a simple press-drop to maximise social interest & media engagement. 

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Our memorable influencer parties are known for generating such a social buzz that the product launched sells out before the end of the event!

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The PR agency of choice for ambitious Beauty, Fashion, food & Lifestyle brands that want  explosive success in the Irish market.

"I love my PR agency, Valerie Roe PR. They are small, smart, strategic, and the best PR agency I have ever worked with.

 

As a business owner, I am awed every day by the brilliance, innovation and tenacity that Valerie Roe PR manages for my brand. 

 

They really are much more intelligent and collaborative that any of the big agencies that I have worked with throughout my career, and I love that they are as passionate and dedicated to my bottom line objectives as I am. They are an unbelievable agency and an even better partner."

- Linda Stinson, Owner of Bellamianta Tan

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words of praise from our clients

Valerie Roe PR: Where Influence Meets Performance

Make up artist representation
& profile-building in traditional media

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Engaging talent who are aligned with your PR & business objectives

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Access to the VRPR-curated database of Irish influencers of all following sizes

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Could you be the next VRPR affiliate influencer?

Let's see if you meet our criteria for exclusive gifting, VIP event invites & sales commission with personalised discount codes...

Powerful PR for Meaningful Change:
Let's Make Your Sustainability Story Stand Out

We're on a mission to leverage our PR expertise to deliver positive social and environmental impact by partnering with purpose-driven brands committed to elevating the climate conversation.

 

We're here to make a difference and fundamentally believe it is our duty as communicators to make sure that everyone feels empowered to be part of the climate solution.

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We follow Triple Bottom Line best practices

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Our clients are as committed to doing the right thing as we are

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