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Marble Surface

Ireland's #1 Beauty, Fashion & Lifestyle PR Agency

We are scalable, focused and flexible in every dimension of our longstanding client relationships.

We take pride in providing client-centric solutions that push through limitations, working as an intrinsic partner to help strategise for the future while delivering measurable impact to existing business.


Valerie Roe

Founder & MD


Lauren Murphy

Account Director


Jennie Roe

PR & Events Specialist

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Ash Quinn

Digital Strategist

Our Founder

For the last 15 years, Valerie has committed herself to achieving results for her valued clients. A formidable force within the ever-evolving media landscape, Valerie brings a wealth of execution experience to her clients. Strategising every aspect of a client’s campaign; she works from the ground up, on a one-to-one basis, ensuring the highest standard of performance across all media platforms.

Our Team

The Valerie Roe PR team is made up of talented directors, marketing strategists, brand storytellers, digital innovators and creative visionaries. With vast industry experience and a proven ability to perform, we deliver the perfect combination of passion and affinity to maximise results.

Our Promise

We love our job. Every day we get to unlock new ways to tell the world about amazing brands just like yours. With an unwavering conviction to delivering for our clients, our promise is to be an intrinsic partner that helps you overachieve your PR goals. Get in touch to find out more.

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We follow Triple Bottom Line best practices

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Our clients are as committed to doing the right thing as we are

The Intersection Between Creative & Performance

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  • Constant ‘on radar’ press office management

  • Strategic guidance based on industry & competitor landscape

  • Identification, scope & execution of partnership opportunities

  • Memorable event production with access to Valerie’s iconic ‘black book’

  • High profile, talent-led collaborations, appearances & endorsements

  • Creative campaign coordination, organisation, direction & capitalisation

  • Press & influencer sampling organisation, measurement & management

  • Negative PR & crisis comms management

  • Reporting & agile media monitoring, evaluating, refining & iterating

  • A tailored PR strategy to meet your individual needs

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"Fantastic, professional and an exceptional PR team. We partnered up with Valerie Roe PR to help us strengthen our brands presence in Ireland and we have certainly achieved that and more! The team is extremely hard working and committed, and are always at hand any time of the day or night to help. Highly recommended and a valuable partner to us at Polished London."

- Debbie Sleeman, MD of Polished London 

Some Wonderful Clients We've Had the Honour of Promoting

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