Ireland's #1 Beauty, Fashion & Lifestyle PR Agency
We are scalable, focused and flexible in every dimension of our longstanding client relationships.
We take pride in providing client-centric solutions that push through limitations, working as an intrinsic partner to help strategise for the future while delivering measurable impact to existing business.
Founder & MD
For the last 15 years, Valerie has committed herself to achieving results for her valued clients. A formidable force within the ever-evolving media landscape, Valerie brings a wealth of execution experience to her clients. Strategising every aspect of a client’s campaign; she works from the ground up, on a one-to-one basis, ensuring the highest standard of performance across all media platforms.
The Valerie Roe PR team is made up of talented directors, marketing strategists, brand storytellers, digital innovators and creative visionaries. With vast industry experience and a proven ability to perform, we deliver the perfect combination of passion and affinity to maximise results.
We love our job. Every day we get to unlock new ways to tell the world about amazing brands just like yours. With an unwavering conviction to delivering for our clients, our promise is to be an intrinsic partner that helps you overachieve your PR goals. Get in touch to find out more.
We follow Triple Bottom Line best practices
Our clients are as committed to doing the right thing as we are
The Intersection Between Creative & Performance
Constant ‘on radar’ press office management
Strategic guidance based on industry & competitor landscape
Identification, scope & execution of partnership opportunities
Memorable event production with access to Valerie’s iconic ‘black book’
High profile, talent-led collaborations, appearances & endorsements
Creative campaign coordination, organisation, direction & capitalisation
Press & influencer sampling organisation, measurement & management
Negative PR & crisis comms management
Reporting & agile media monitoring, evaluating, refining & iterating
A tailored PR strategy to meet your individual needs
"Fantastic, professional and an exceptional PR team. We partnered up with Valerie Roe PR to help us strengthen our brands presence in Ireland and we have certainly achieved that and more! The team is extremely hard working and committed, and are always at hand any time of the day or night to help. Highly recommended and a valuable partner to us at Polished London."
- Debbie Sleeman, MD of Polished London