Build & maintain BPerfect Cosmetics' brand presence in the Irish market.
Goal 1: Awareness within the brand's targeted demographic
Goal 2: Strategic partnerships & creatives to elevate brand within the Irish beauty landscape
VRPR managed all PR initiatives from high-end photoshoots to influencer collaborations, press events, product launches, press drops to media & influencers, and editorial campaign placements.
Goal 1: BPerfect Cosmetics was featured 258 times in the Irish media, generating a media value of €2.5 million and a media reach of 17.6 million people.
Goal 2: 25 million social eyeballs via press drops, events and collaborations.