Launch of BeAlmaí to the Irish market

Campaign

Build a PR strategy around the product launch of BeAlmaí with creative assets that social & traditional media will both absolutely love.


Goal

Build awareness as an aspirational brand in Ireland.


Action

Pre-launch photoshoot with a leading team in London all arranged by VRPR (London studio rental, top Vogue photographer, hair stylist, make-up artist, shoot stylist, photo editor & stunning UK models), press release to media, and press-drop to media & select influencers who met the brand's guidelines.


Result

A beautiful photoshoot that received nationwide attention & the use of BeAlmaí's wand by leading Irish celebrities.


Shots from the VRPR-coordinated photoshoot




Celebrities proudly using BeAlmaí to achieve flawless curls