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Marble Surface

Ireland's #1 Beauty, Fashion & Lifestyle PR Agency

Navigating the Irish influencer landscape: Leveraging strategically-aligned influencers to optimise your brand awareness within the right segment of the Irish population is our speciality.

How We Align Talent With Your PR & Business Objectives

Recommending influencers
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"Where to even begin! Valerie Roe is the absolute queen at what she does and we love working with VRPR. We’ve been working with Valerie and her team since we launched and it’s been incredible. Having had very little experience in the world of PR, we knew we needed someone to guide us in the right direction. Since having Valerie on board, we’ve had amazing coverage across many different channels. 


Her creativity around launches are unique and Valerie helps us create product launches like no other. Valerie is not only a true professional but an amazing person who wants the absolute best for anyone she works with - she treats every brand she works with like her own.

We feel like Valerie and her team are simply an extension of our team, an extension every business needs and we’re lucky to have them. We know if we ever needed anything, they are only a call or a text away."

- Sarah Kiernan, MD of ICON Management

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Data Analysis

We use influencer engagement software to verify following & geo-based engagement to ensure appropriateness & fit.


Social Engagement

We assess social engagement so we can ensure influencer followers align with the psychographic profile of your target audience.


Correct fit for your brand

We take a holistic approach to influencer assessment to ensure authenticity, selectivity & alignment of values.


Prior Experience

We build and manage influencer profiles, & have have worked with all of Ireland’s top influencers, so know exactly who can walk the walk.


Sales Generation

Influencer initiatives must meet your top line objectives. We demand greater accountability to drive brand awareness & conversions.


Social Reach

We analyse the reach of influencers so we can ensure that your brand awareness goals are met.


Quality Content Creation

Balancing conversions & awareness, we can identify influencers who are aesthetically aligned with you and have strong content creation skills.


No conflicts

We review an influencer’s past and present contracts and assess any potential conflicts with client policies.


Old-Fashioned Gut Feeling

After 15 years at the top of our game, we trust our gut and the tools at our disposal to create an influencer strategy that blends aesthetic alignment, conversion ability & brand awareness.

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See how we launched brands of influencers Keilidh Cashell (KASH Beauty), Aideen-Kate (True Beauty) & Michelle Regazzoli Stone (MRS Glam)

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