Bellamianta's 'Being You Is Beautiful' campaign

Campaign

Promote Bellamianta's mission to pave the way in putting diversity and inclusion at the forefront of today’s beauty industry.

Goal

Continue to build brand affinity by garnering media for Bellamianta's mission, which is to pave the way in putting diversity and inclusion at the forefront of today’s beauty industry.

Action

Pitch this beautiful shoot with real women to the Irish media, to interview these women with Bellamianta founder, Linda Stinson.

Result

Beautiful media coverage across all channels.

Images from the 'Being You Is Beautiful' campaign