Campaign
Promote Bellamianta's mission to pave the way in putting diversity and inclusion at the forefront of today’s beauty industry.
Goal
Continue to build brand affinity by garnering media for Bellamianta's mission, which is to pave the way in putting diversity and inclusion at the forefront of today’s beauty industry.
Action
Pitch this beautiful shoot with real women to the Irish media, to interview these women with Bellamianta founder, Linda Stinson.
Result
Beautiful media coverage across all channels.