Brand boost for leading Irish sports equipment business, McSport

Campaign

Iconic Bronze Join Forces With Top Irish Influencers Olivia McVeigh & Emma Kearney To Launch The Cut Crease Queens Collection


Goal

Increase awareness of the launch by targeting media outlets favoured by the target audience.


Action

Engage Olympians Nadia Power and Kellie Harrington as core members of the #McSportArmy, pitch content ideas for Christmas gift guides across media channels, and leveraged public interest in leading Irish athletes with competitions & giveaways to promote the McSport offering.


Result

Products were featured across mainstream media, leading to a spike in sales. Irish Olympic athletes elevated the brand & the general public awareness of the brand increased.


Campaign photoshoot & red carpet photography