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BPerfect 'Chroma Foundation' product launch


Launch the largest ever Irish foundation launch in history.


Increase awareness & drive sales.


We leveraged this stunning shoot with a range of models to truly reflect the diversity celebrated and highlighted by this product, drafted all press releases & successfully pitched feature ideas. Then, produced an event with a live masterclass with top Irish beauty media & influencers in attendance.


The launch event generated mass media attention.

Images from the shoot & event

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