Award-winning press drop of KASH Beauty products

Campaign

Create an event out of a normal press drop for KASH Beauty of TikTok star, Keilidh Cashell.


Goal

Mass media attention.


Action

Using a giant bus to hand-deliver press drops to Irish media and influencers, using imagery produced by VRPR-coordinated photoshoot & building on VRPR-coordinated virtual launch event during Covid-19 lockdown.


Result

An award-winning campaign that created a wave of coverage for the brand.


Images from the creative press drop