Campaign
Create an event out of a normal press drop for KASH Beauty of TikTok star, Keilidh Cashell.
Goal
Mass media attention.
Action
Using a giant bus to hand-deliver press drops to Irish media and influencers, using imagery produced by VRPR-coordinated photoshoot & building on VRPR-coordinated virtual launch event during Covid-19 lockdown.
Result
An award-winning campaign that created a wave of coverage for the brand.