Brand launch of True Beauty

Campaign

Launch the new beauty brand by leading Irish make up artist & beauty influencer, Aideen Kate.


Goals

Goal 1: Brand awareness across the Irish beauty industry

Goal 2: Resonate with target audience


Action

Production & coordination of a professional shoot, and the organisation of an exclusive launch dinner with leading beauty media & influencers at Suesey Street.


Result

Widespread media coverage across all channels.


Images from the photoshoot & launch night