Campaign
Build a PR strategy around the Irish launch of Higher Education with creative assets that social & traditional media will both absolutely love.
Goal
Build awareness as a game-changing skincare brand for the Irish market.
Action
Production of a scrumptious lunchtime event for top influencers in Café en Seine with Love Island blonde bombshell Molly Smith. Booked Molly & arranged all transfers, scheduled the photocall & press interviews, red carpet & pre and post press releases.
Result
Widespread media coverage & major social media buzz, as planned.