YourSmile Direct's Irish market entry

Campaign

VRPR arranged a high profile brunch with new parents Vogue & Spencer, key influencers and media to celebrate YourSmile Direct’s 10,000 smiles.


Goals

Goal 1: Mass awareness

Goal 2: Target right segment of Irish audience


Action

VRPR arranged a high profile brunch with new parents Vogue & Spencer, key influencers and media to celebrate YourSmile Direct’s 10,000 smiles.


Result

Goal 1: Press from the event generated a value of €735k with a media reach of 2.6 million people.


Goal 2: 3.5 million social eyeballs via Vogue's Instagram & other relevant Irish influencers who attended the brunch.


Samples of high quality imagery by VRPR-booked press photographer