Campaign
VRPR arranged a high profile brunch with new parents Vogue & Spencer, key influencers and media to celebrate YourSmile Direct’s 10,000 smiles.
Goals
Goal 1: Mass awareness
Goal 2: Target right segment of Irish audience
Action
VRPR arranged a high profile brunch with new parents Vogue & Spencer, key influencers and media to celebrate YourSmile Direct’s 10,000 smiles.
Result
Goal 1: Press from the event generated a value of €735k with a media reach of 2.6 million people.
Goal 2: 3.5 million social eyeballs via Vogue's Instagram & other relevant Irish influencers who attended the brunch.
Samples of high quality imagery by VRPR-booked press photographer
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