Polished London's entry to the Irish market

Campaign

Build on the company's UK success to quickly create brand awareness & credibility in the Irish market.

Goal

Increase awareness across all channels.

Actions

Action 1: Coordinated a top photoshoot, which was used for press releases, media features, socials & press drops.

Action 2: Engaged top influencers to become local brand ambassadors to build awareness across Irish social media scene.

Action 3: Coordinated virtual events with Irish celebrities, media & influencers to build brand relationships in the Irish market

Result

All generated mass media attention & the brand continues to be a leading oral care brand in Ireland.

Sample of imagery from photoshoots, photo calls & brand ambassadors on social media & press drops