Build on the company's UK success to quickly create brand awareness & credibility in the Irish market.
Increase awareness across all channels.
Action 1: Coordinated a top photoshoot, which was used for press releases, media features, socials & press drops.
Action 2: Engaged top influencers to become local brand ambassadors to build awareness across Irish social media scene.
Action 3: Coordinated virtual events with Irish celebrities, media & influencers to build brand relationships in the Irish market
All generated mass media attention & the brand continues to be a leading oral care brand in Ireland.