Launch of interactive fitness e-commerce platform, Sweat25

Campaign

Raise brand awareness of new business, Sweat25, at the beginning of the first Covid-19 lockdown.


Goals

Goal 1: Establish the founder as a thought-leader in the e-commerce space

Goal 2: Increase web traffic & online sales


Result

Goal 1: Sweat25's founder, Aisling Quinn, won the Irish Independent '30 Under 30' award as a young tech entrepreneur. She was named by ThinkBusiness.ie as One of the Top 5 to Watch on the Irish E-Commerce Scene, she spoke at webinars for Techstars & UCD, and was interviewed for personal profile pieces by Virgin Media, RTE, RTE2FM, FM104, Irish Independent, The Sunday World, LIFE Magazine, The Sun, The Mail, The Mirror & The Irish World.


Goal 2: Within 6 weeks of launching the business, Sweat25 grew from 5 instructors teaching 20 classes per week to 100 clients, to 20+ instructors teaching 60+ multidisciplinary fitness classes per week to 600+ clients across 6 continents.


Sample of Media Coverage



Media coverage for Sweat25