Photocall for Urban Movement

Campaign

Launch of Ireland’s first-ever electric scooter brand, Urban Movement


Goal

Generate mass awareness via traditional media


Action

A photocall with Irish celebrity, Glenda Gilson, booking a leading press photographer & drafting press releases, pitching content ideas to Irish media & landing spreads/interviews/features with key contacts within Irish media.


Result

Mainstream coverage across all Irish media channels.


Hop On The World’s Fastest Growing Transport Trend This Summer With Urban Movement E-Scooter’s: The photocall with Glenda Gilson