Frontier Foods influencer engagement

Campaign

Build brand awareness through brand-aligned influencer engagement.


Goal

Build awareness with Frontier Food's target audience via traditional and social media.


Action

Pitched articles & recipe ideas to media outlets to be prepared, photographed and shared by leading foodie influencer, Holly White.


Result

Multiple recipe-based articles across Irish media, greater brand awareness & increase in sales directly from Holly's loyal following.


Imagery & recipes that landed across Irish media