Campaign
Launch party for Iconic Bronze's new tanning product.
Goals
Goal 1: Gain mainstream coverage to raise awareness
Goal 2: Resonate with core audience to create social buzz & drive sales
Action
VRPR organised a photoshoot with Irish brand ambassadors to resonate with the local audience, brought in 2 Love Island stars for the launch night to land mainstream media & threw a high-profile party with a press photographer & videographer on the night to create a social buzz.
Result
Goal 1: €474k media value & 2.7 million media reach
Goal 2: 4.7 million social eyeballs
Celebrity photocall, local brand ambassador shoot, curated brand-aligned guest list & a memorable party
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