Iconic Bronze 'Luxury Tanning Mousse' product launch

Campaign

Launch party for Iconic Bronze's new tanning product.


Goals

Goal 1: Gain mainstream coverage to raise awareness

Goal 2: Resonate with core audience to create social buzz & drive sales


Action

VRPR organised a photoshoot with Irish brand ambassadors to resonate with the local audience, brought in 2 Love Island stars for the launch night to land mainstream media & threw a high-profile party with a press photographer & videographer on the night to create a social buzz.


Result

Goal 1: €474k media value & 2.7 million media reach


Goal 2: 4.7 million social eyeballs


Celebrity photocall, local brand ambassador shoot, curated brand-aligned guest list & a memorable party