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Launch party for Irish cosmetics brand, Jenny Glow Perfume


Explosive launch of the Jenny Glow brand into the Irish market.


Goal 1: Generate brand awareness across all media channels

Goal 2: Resonate with core audience to drive sales


VRPR coordinated every aspect of a high-profile brunch at Layla's of Ranelagh, flying in Made in Chelsea’s Binky Felstead to join brand-aligned influencers and key contacts within the Irish media.


Goal 1: Press from the event generated €900k of media value with a media reach of 3 million people.

Goal 2: VRPR strategically invited influencers with followers who fit Jenny Glow's target audience, leading to a reach of 3.5 million social eyeballs.

Sample of professional photography on the day

Media coverage for Sweat25


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