Launch party for Irish cosmetics brand, Jenny Glow Perfume

Campaign

Explosive launch of the Jenny Glow brand into the Irish market.


Goals

Goal 1: Generate brand awareness across all media channels

Goal 2: Resonate with core audience to drive sales


Action

VRPR coordinated every aspect of a high-profile brunch at Layla's of Ranelagh, flying in Made in Chelsea’s Binky Felstead to join brand-aligned influencers and key contacts within the Irish media.


Result

Goal 1: Press from the event generated €900k of media value with a media reach of 3 million people.


Goal 2: VRPR strategically invited influencers with followers who fit Jenny Glow's target audience, leading to a reach of 3.5 million social eyeballs.


Sample of professional photography on the day



Media coverage for Sweat25