Launch of Jenny McCarthy's wedding candle

Campaign

Launch renowned wedding photographer, Jenny McCarthy's wedding candle to the Irish market.


Goal

Drive awareness & generate buzz across all media with content that is aligned with the brand's elevated positioning


Action

Arranged all aspects of a launch party at the 5* Westbury hotel with newly-engaged celebrity hosts from Dancing on Ice, Kevin Kilbane (ex-Ireland international) & Brianne Delcourt (professional ice-skater). Hired a professional press photographer for the red carpet, invited Irish celebrities to raise awareness across traditional media & socials, and prepared pre & post press releases.


Result

Landed across all major media outlets in Ireland.


Examples of imagery & press from the night