Campaign
Launch renowned wedding photographer, Jenny McCarthy's wedding candle to the Irish market.
Goal
Drive awareness & generate buzz across all media with content that is aligned with the brand's elevated positioning
Action
Arranged all aspects of a launch party at the 5* Westbury hotel with newly-engaged celebrity hosts from Dancing on Ice, Kevin Kilbane (ex-Ireland international) & Brianne Delcourt (professional ice-skater). Hired a professional press photographer for the red carpet, invited Irish celebrities to raise awareness across traditional media & socials, and prepared pre & post press releases.
Result
Landed across all major media outlets in Ireland.