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Launch of BodyByrne gym


Generate awareness of new BodyByrne gym in Dublin 2.


Create hype around new state-of-the-art premises with key focus around traditional, credibility-building media channels.


Coordinated an exclusive launch of the gym at Powerscourt Town Centre: food & drinks by Balfes at the 5* Westbury hotel, A-list celebrity guest list, press photographer & videographer, Keith Duffy as MD on the night.


Celebrity interest meant the launch landed across traditional media.

Images from the red carpet

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