Campaign
Generate awareness of new BodyByrne gym in Dublin 2.
Goal
Create hype around new state-of-the-art premises with key focus around traditional, credibility-building media channels.
Action
Coordinated an exclusive launch of the gym at Powerscourt Town Centre: food & drinks by Balfes at the 5* Westbury hotel, A-list celebrity guest list, press photographer & videographer, Keith Duffy as MD on the night.
Result
Celebrity interest meant the launch landed across traditional media.