Product launch of Mrs GLAM's magnificent palette

Campaign

Launch the new beauty range of leading Irish makeup artist & beauty influencer, Michelle Regazzoli Stone.


Goal

Land across all media channels, create a social buzz & a memorable event.


Action

Leverage imagery from professional photoshoot for media features, press releases & press drops, management of launch event red carpet & high profile invites.


Result

The launch was featured across mainstream media, brand-aligned influencers promoted the brand on the night & the brand's social media numbers went through the roof.


Images from the original campaign & launch night