Campaign
Launch the new beauty range of leading Irish makeup artist & beauty influencer, Michelle Regazzoli Stone.
Goal
Land across all media channels, create a social buzz & a memorable event.
Action
Coordination of professional photoshoot for media features, packaging, press releases & press drops, and management of launch event from concept through execution: location, drinks, red carpet, photography, guest list, balloons, decorations, model booking for live demonstration etc.
Result
The launch was featured across mainstream media, brand-aligned influencers promoted the brand on the night & the brand's social media numbers went through the roof.